The New Zealand Government has introduced significant changes to vaping regulations, including a ban on disposable vapes. These new rules are part of an effort to reduce youth vaping and will come into effect on 17 June 2025.
Here’s what’s changing—and what it means for Vuse customers.
OUR WEBSITE VUSE.CO.NZ IS CLOSING
Due to the regulatory changes, we’ve made the difficult decision to close vuse.co.nz from 10 June 2025.
But this isn’t goodbye - Vuse products will be available in stores nationwide, and we’re working hard to find a new online retail partner to ensure you have a smooth shopping experience once we close. Until then, continue to get free shipping when you spend over $50.
HERE'S WHAT'S CHANGING:
- • VUSE.CO.NZ will close on 10 June 2025. After this date, the URL will redirect to a new online partner where you’ll have the same convenient shopping experience as before.
- • Vuse+ Points will no longer be earned or redeemed after 11:59 pm, 1 June 2025.
- • Recycling via RePod will continue, but Vuse+ Points will no longer be earned for doing so from 2 June.
- • Vusionry, our dedicated specialist Vuse retailer in Newmarket, Auckland, will be closing its doors from 17 June.
THE BAN ON DISPOSABLE VAPES
From 17 June 2025, single-use, non-rechargeable disposable vapes will no longer be sold in New Zealand. Unfortunately, this includes our Vuse Go Disposable range, which will be discontinued.
But don’t worry—our Vuse Pro One and Vuse Go Reload devices aren’t affected. With the Vuse Pro One and Vuse Go Reload devices, you can still enjoy your favourite Vuse flavours while reducing your environmental impact by reusing the device and recycling the pods via RePod.
OTHER CHANGES TO VAPING REGULATIONS
The ban on disposable vapes is just one of several measures being introduced to reduce the visibility of vaping products, especially around children.
Here’s what else is changing:
- • In General Retail Stores: Vaping products in general retail outlets such as dairies, supermarkets, and petrol stations will need to be hidden from view. This will mean they’re placed behind a cabinet or under the counter.
- • Specialist Vape Retailers: Specialist Vape Retailers will need to ensure vaping products aren’t visible from outside their stores. Expect to see blurred glass or new store layouts over the coming months. New Specialist Vape Retailers cannot open within 100 meters of an early childhood centre. Existing Specialty Vape Retailers are not impacted by these changes.
- • Online Restrictions: Websites will no longer display vaping products. However, customers will still be able to make online purchases.
- • Promotions and Discounts: From 17 June 2025, vapes can’t be given away for free or at a discounted price, so now is a great time to enjoy the benefits of our online promotions before they end at 11.59 pm on 9 June.
- • Recycling: You’ll still be able to recycle your Vuse vape pens and vape pods through our recycling service RePod, but Vuse+ points cannot be earned from 2 June 2025.
- • The Vuse Care team: Our team will continue to be available on 0800 897 369 to provide vaping support for our customers.
- • Email updates on Vuse vape products and special offers: These will no longer be available after 17 June 2025. Make sure you’re signed up to receive updates now, so you can take advantage of special offers before then!
LOYALTY PROGRAMMES AND SUBSCRIBE & SAVE
The new rules and the closure of vuse.co.nz will also impact loyalty programmes, competitions, and other incentives.
If you’re a Vuse+ Points member, changes are on the way. Loyalty points will no longer be available, so you’ll need to redeem your Vuse+ points before 2 June. For now, you can continue to collect and redeem points as usual.
If you're a Subscribe & Save customer, your subscription can continue; however, from 10 June, discounts and gifts will no longer be available due to the new vape regulations and the closure of vuse.co.nz. Until then, you can continue enjoying your Subscribe & Save discounts and perks as usual.
MORE QUESTIONS?
Check out the new FAQ section on our website where we’ve done our best to answer all of your most pressing questions.
PREPARING FOR THE CHANGES
We’re busy preparing for these regulatory updates and will keep you informed about what they mean for you.
If you currently use Vuse Go disposables, now is the perfect time to transition to a Vuse Pro One. With a great range of flavours and a reduced environmental footprint, it’s a simple and sustainable way to stay ready for the changes. If you’re unsure what flavour to try next, consider the Intense Range. This new range of flavours has been formulated to deliver the flavour intensity you love, but in a pod.
Thank you for choosing Vuse. We’re here to help guide you every step of the way.
*The information provided on this page is not legal advice and is provided for guidance only. You are responsible for ensuring that you comply with all New Zealand legislation and any directions from the Ministry of Health. We encourage you to seek independent legal advice if you are unsure of what is required.
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