You might’ve heard that the New Zealand Government is introducing significant changes to vaping regulations, including a ban on disposable vapes. These new rules are part of an effort to reduce youth vaping and will come into effect from mid-next year.
Here’s what the changes mean and how Vuse is preparing to support you through these changes.*
THE BAN ON DISPOSABLE VAPES
Starting mid-June 2025, single-use, non-rechargeable disposable vapes will no longer be sold in New Zealand. Unfortunately, this includes our Vuse Go Disposable range, which will be discontinued at the same time.
But don’t worry—our Vuse Go Reload devices aren’t affected. With the Vuse Go Reload Vape Pen or Vape Box, you can still enjoy your favourite Vuse flavours while reducing your environmental impact by reusing the device and recycling the pods via RePod.
OTHER CHANGES TO VAPING REGULATIONS
The ban on disposable vapes is just one of several measures being introduced to reduce the visibility of vaping products, especially around children.
Here’s what else is changing:
- • In General Retail Stores: Vaping products in general retail outlets such as dairies, supermarkets, and petrol stations will need to be hidden from view. This might mean they’re placed behind a cabinet or under the counter.
- • Specialist Vape Retailers: Specialist Vape Retailers will need to ensure vaping products aren’t visible from outside their stores. Expect to see blurred glass or new store layouts over the coming months.
- • Online Restrictions: Websites will no longer display vaping products, and strict rules will govern what information can be shared online. We’re already working on updates to vuse.co.nz and our social media accounts to ensure we’ll be ready to comply with these
- • Promotions and Discounts: From mid-next year, vapes can’t be given away for free or at a discounted price, so now is a great time to enjoy the benefits of our online promotions.
LOYALTY PROGRAMMES AND SUBSCRIBE & SAVE
The new rules also impact loyalty programmes, competitions, and other incentives.
If you’re a Vuse+ Points member, changes are on the way. We’re currently working through the details and will update you soon. For now, you can continue to collect and redeem points as usual.
PREPARING FOR THE CHANGES
We’re busy preparing for these regulatory updates and will keep you informed about what they mean for you.
If you currently use Vuse Go disposables, now is the perfect time to transition to a Vuse Reload device. With a great range of flavours and a reduced environmental footprint, it’s a simple and sustainable way to stay ready for the changes. If you’re unsure what flavour to try next, consider the NEW X-TRA Intense Range. This new range of flavours has been formulated to deliver the flavour intensity you love, but in a pod. It’s out now and available in:
Grape Menthol 20 mg/ml
Watermelon Menthol 20 mg/ml
Passionfruit Menthol 20 mg/ml
Peach 20 mg/ml
Thank you for choosing Vuse. We’ll keep you informed with updates on vaping regulations as soon as the Government confirms any changes.
*The information provided on this page is not legal advice and is provided for guidance only. You are responsible for ensuring that you comply with all New Zealand legislation and any directions from the Ministry of Health. We encourage you to seek independent legal advice if you are unsure of what is required.
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